SEAGRAM (ESPAÑA) — JUST ANOTHER DAY IN NY

A chameleon narrates a day in New York! This project challenged me to turn the city’s neighborhoods and cultures into a series of over-the-top vignettes while keeping every moment grounded in something real. Shot run-and-gun on film throughout the city, the goal was to capture New York’s one-of-a-kind energy without flattening its cultures into clichés. From Black dandyism to a hipster rooftop hang, finding the balance between authenticity and exaggeration made this project both a creative challenge and a lot of fun.

COMMERCIAL

ROLE: PRODUCTION DESIGNER

PRODUCTION COMPANY: BLUR FILMS

DIRECTOR: ERIK MORALES

NEW YORK CITY SERVICE COMPANY: GOTHAM FILMS

DIRECTOR OF PHOTOGRAPHY: SANTIAGO GONZÁLEZ